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Hybrid Events Personal Trade Shows with Virtual Offers through the SupplySide 365 Network to provide opportunities for innovation professionals to do business

PHOENIX – (BUSINESS WIRE) – SupplySide West and North American Food Ingredients (FiNA) hosted a safe and successful event October 25-28 at Mandalay Bay in Las Vegas, the largest personal gathering of health professionals and nutrition since the onset of the Covid-19 pandemic. The show brought together over 700 exhibitors and 11,000 registered participants for a chance to reconnect and see the key ingredients and technologies that drive trends in dietary supplements and foods and beverages.

The long-awaited trade event, produced by Informa Markets, showcased innovations in fast-growing categories, from sports nutrition to natural and organic foods to functional foods. Buyers and suppliers from across the industry came together to learn about the science and strategy behind the development of finished products that drive the global business economy. Now in its 24th show, ingredients SupplySide West & Food North America demonstrated its importance as a place to spot trends, meet decision makers and move businesses forward.

“Biova is very excited to take part in the SupplySide West show this week. As we all become more proficient at communicating through virtual meetings, there is no substitute for personal communication. SupplySide West is the most important industry event of our year and we are delighted to see Informa taking the necessary steps to allow the show to continue keeping everyone as safe as possible, “said Amanda Jepson , Sr. Director, Marketing and International Sales, Biova, LLC.

Despite travel restrictions limiting this year’s international participation, the rapid expansion of the industry brought thousands of new faces to the show with more than 40% of participants registered there for the first time. The sold-out reception of first-time visitors provided an intimate setting for new entrants to meet industry-leading players, show supporters, and SupplySide team members.

SupplySide Network 365 brought exciting breakthroughs and created new ways for industry members at events and at a distance to connect and engage with the content of the show. Attendees and exhibitors were personally able to use the platform, which functioned as the official show app, to search for all relevant content and see who was in place with them. Created to serve as a hub of the virtual industry, SupplySide Network 365 also provided opportunities for industry members who were unable to attend in person to view four live broadcast sessions and to connect virtually with participants.

“Returning to the show this year, even though many members of our international community were absent, was a historic moment for personal events. The energy was visible and I am confident we will see an increase in innovation as a result of these brilliant minds and determined visionaries coming together, ”said Danica Cullins, Senior Vice President, SupplySide at Informa Markets. “For the hundreds of first-time exhibitors and new brands present, this event will certainly be a catalytic moment to look back on – a time when opportunities accelerated rapidly. “Knowing that we can deliver that kind of result is one of the most exciting aspects of the SupplySide team.”

SupplySide is proud to offer a place that welcomes an increasingly diverse and inclusive community. Events within the SupplySide West experience served to open doors, raise funds, and raise awareness to bring change to the industry. This year the show teamed up with the Naturally Proud Network to host an LGBTQ + reception. Furthermore, the Williams-Franklin Foundation + Organic and Natural Health Association for the fundraising of HBCU brought together the industry to support HBCU students interested in careers in natural health and healthcare. The SupplySide live stream included discussions on diversity and inclusion within the SupplySide community and why it matters to everyone.

“I believe it is now more important than ever for the GBLTQ + community to have a place to network, meet and raise funds for various communication groups with the community that support those in need,” Randal said. Kreienbrink, co-founder of the Naturally Proud Network. “Industry and Informa have been very supportive and proactive with our group. The Naturally Proud Network offers a safe space to share our achievements, hopes and dreams. At every meeting, our voices and concerns are heard with growing membership and followers, and we want everyone to know that everyone is respected and valued. ”

The educational program included the keynote presentation “Brand the Moment – Create a culture where everyone matters” featuring a conversation with executive coach and author Simon T. Bailey about achieving the greatest success through culture. The show presented several valuable workshops on critical topics, including plant-based mainstream, esports, supply chains, contract manufacturing, hemp / CBD pathway, immune health, microbiome, and natural sweeteners. There were also numerous opportunities for deep diving during a short series of breakfast and lunch.

“We are excited to be able to host a safe and engaging event that allowed industry members to be seen again after a long hiatus,” said Marisa Finnegan, Director of Events, SupplySide at Informa Markets. “Led by Informa AllSecure, our team put health and safety at the top of our list of priorities to make this happen. The City of Las Vegas and the Mandalay Bay Convention Center were invaluable partners in this endeavor, and we know that our attendees appreciated coming back here to enjoy all that the city has to offer. ” During a normal year, the meeting and convention industry represents $ 11.4 billion in economic impact in the area.

For more information about SupplySide visit supplysideshow.com and follow the latest updates on the official YouTube channel, Tweet, Instagram and Facebook.

About SupplySide:

SupplySide is about exploring, discovering, innovating and marketing strategy around the development of consumer goods that drive the global business economy. SupplySide East 2022 will be held April 12-13 at the Meadowlands Exhibition Center in Secaucus, NJ. Visit supplysideeast.com to be notified when registration opens. SupplySide West 2022 will run from October 31 to November 3 in Mandalay Bay in Las Vegas.

SupplySide Network 365 (SSN365) empowers people and companies in the health and nutrition industry to discover, connect, meet, learn and source. The SSN365 platform enables members of the Health & Nutrition community to interact in 1: 1 video calling, the source of components and services based on intelligent matchmaking, and to participate in industry content and penetrating virtual events.

About Informa Markets

Informa Markets creates platforms for industry and specialized markets to trade, innovate and grow. We offer market participants across the globe the opportunity to engage, experience and do business through face-to-face exhibitions, targeted digital services and applicable data solutions. We connect buyers and sellers in more than a dozen vertical globals, including Pharmaceuticals, Food, Medical Technology and Infrastructure. As the world leader in market creation, we bring to life a diverse range of specialized markets, unlocking opportunities and helping them thrive 365 days a year. For more information, please visit www.informamarkets.com.

About Global Fi

Global Food Ingredients was launched in Utrecht, the Netherlands, in 1986. Its portfolio of live events, extensive data, digital solutions and high-level conferencing is now established worldwide and provides regional and global platforms for all stakeholders in the food ingredients industry. Over 500,000 people have attended our shows over the years, with billions of euros of business created as a result. With more than 30 years of excellence, events, digital solutions and supporting products offer a proven path to the market, with a truly global audience. As of 2018, Global Food Ingredients is part of the Informa Markets portfolio. For more information, please visit: www.figlobal.com.

Carrie Kocik

SupplySide

Public Relations

617-694-5971

supplysidepr@informa.com

Source: Informa Markets