Health trainer Natalie Murray is a strong believer in saying that nothing happens before her time.
“I also believe that everything happens exactly as it is supposed to when you believe and believe,” she tells JIS News.
The director of the Boutique Life Store Wellness Center recently opened on Constant Spring Road, says “the third time was elegance” in getting the business off the ground amid a pandemic apparently there was no end.
“So here we go with our third attempt at a launch ceremony that was delayed by COVID but eventually took place in December 2020,” she notes.
A certified health trainer and spinning instructor, Ms. Murray has been in the fitness industry for nine years, seven of which she has spent doing health training.
She tells JIS News that her path to health and well-being came after 18 years in the corporate world as a banker.
Armed with a Bachelor of Economics and a Master in Business Administration in Finance, she saw banking as a natural career path, but she felt unfulfilled.
“I would go to this beautiful job in this beautiful place, with these amazing people, but I just wasn’t happy. I was good at it, but it just wasn’t the thing that made my soul sing,” says Ms. Murray for JIS News.
She says she has always been in health and well-being and her father had introduced her to her, at a very young age “the link between what you eat and how you feel and the importance of diet and lifestyle. So I “I was looking for the next step because I knew there had to be another step.”
Ms. Murray says she then started putting things in motion in preparation for a career change.
She completed a health and wellness program and started training for about three years while still doing banking.
“Then I thought, ‘Natalie, you have to make a decision,’ because indecision I think is the worst form of self-abuse,” she says.
“I finally stepped up and left the corporate world in 2016 and then opened this space in 2020, two weeks before COVID,” she tells JIS News.
She says that, initially, the business was going well “then it was like the end was coming and it was really scary”.
“I would go home at night asking what would happen and then I had to remind myself to be relevant, to provide information, to be a sound chart, to keep going out, to claim that COVID it ‘s not there and I just do the basics, and little by little, things started to turn around and we’re creating a beautiful name for ourselves, “she notes.
Ms. Murray says that through her practice, she has found that there are many people who do not take the time to take care of themselves.
“Most of us do not realize that every decision we make brings us either closer or further away from our optimal selves,” she notes.
“Every decision about what to eat, drink, clean our house and do in our spare time is vital, because what we are learning more and more through scientific studies is that our genetics and our deoxyribonucleic acid (DNA) “gives us a project, how we live our lives is a more significant marker for the expression of diseases,” she adds.
This is called Epigenetics, which in simple terms is the study of how one’s behavior and environment can cause changes that affect the way their genes work.
Epigenetics, Ms. Murray notes, is “very empowering” because it gives individuals the opportunity to control their health.
She emphasizes that well-being is not defined as the absence of disease, but rather the complete harmonization of the mind, body, soul towards your optimal self.
Therefore, the Life Store creates a space to encourage conversations in well-being, to teach people, to share information, and to demonstrate that living healthy can be easy, fun, and lively.
A one-stop shop for holistic living, it offers a variety of organic products to promote healthy eating, skin care and lifestyle.
Ms. Murray tells JIS News that she wanted to provide a place where people would feel welcome, not intimidated, and could access items that are tasty and good for the body at the same time.
She notes that Life Store is a family business and is very supportive of Jamaican entrepreneurs, who keep a variety of locally produced products.
The products are carefully cured to meet the needs of people with different dietary requirements such as vegan, Paleolithic (lean meat, fish, fruits, vegetables, nuts and seeds) ketogenic (very low carbohydrates, high fat), gluten free , soy- free or without milk.
Ms. Murray explains that there are also home products “because the way you clean your house is very important because you smell it and walk on it and put it on your skin. “It all goes into your body.”
Speaking at the opening of the store, the Minister of State in the Ministry of Health and Welfare, Hon. Juliet Cuthbert Flynn, congratulated the Life Store operators for taking the bold step in starting a business that is focused on improving the health and well-being of citizens.
“The Ministry of Health and Welfare is pleased with your commitment to not only operate a sustainable business in this current climate, but your commitment to well-being and a true passion for educating Jamaicans on better welfare solutions,” she said. Cuthbert Flynn.
The State Minister said the store is considered to be a partner with the Ministry in achieving welfare for all Jamaicans.
“Opening The Life Store Wellness Boutique … will help Jamaicans adopt a new lifestyle, and we at the Ministry are happy about that,” she added.