New talent: Adding firepower to Saban’s Starpower Coach
In his debut in Aflac, Coach Prime starred in three new hysterical commercials alongside two legends, Coach Nick Saban and Rosa Aflac. Throughout the series, the two coaches talk humorously about how Aflac has paid billions to insurers in benefits that help cover costs that health insurance does not cover, while Coach Prime, in his colorful brand style, wonders how he can get a of those coveted Aflackets – the distinctive blue Aflac jacket worn by Coach Saban in Aflac commercials.
The first spot “Ready for Prime Time” will debut 28 August during the middle game Hawaii AND UCLA, transmitting in 3:30 p.m. EDT, with the second spot, “What should”, broadcast September 4, both on ESPN. The third place, “Jacket Fitting,” appears later in the year as the conference championship games approach.
“Aflac is rooted in caring for people when they need it most, either through their policies and services or the way they address issues that are relevant to all communities. We share a vision when it comes to supporting HBCU “and, more broadly, colorful communities,” said Coach Prime. “I like to say that I see myself as standing in the gap between those who need the most support and the institutions that can provide that support. Aflac helps close the gaps for their clients who have medical bills that provide insurance. their health does not cover them, so together, I look forward to working with Aflac, Duckin Aflac and, of course, Coach Nick Saban “as we place the ball in the last zone and make a real difference in people’s lives.”
A Common Focus on Football, HBCU and the Color Communities
Aflac’s partnership with Coach Prime kicks off this football season and features fan inspiration, messages about preparing for the unexpected and collaborative efforts to support colored communities both on and off the field.
Beyond Aflac’s ongoing donations to HBCU-focused college football events like the Tuskegee-Morehouse Football Classic and the annual Fountain City Classic game, Aflac will also provide a $ 75,000 donation for Jackson State University Athletic Department for professional development and be a supporting partner of ‘Deion Sanders’ Football Camp.
Aflac has a 20-year history of financial support for HBCUs and their alumni, including a $ 1 million commitment to it Morehouse School of Medicine.
In February, Aflac announced a $ 1.5 billion strategic partnership with SoundPoint Capital Management, which includes a $ 500 million commitment to Opportunity Zones, created to foster economic development and job creation in difficult communities. In 2020, Aflac invested $ 25 million in the Black Economic Development Fund, whose primary objective is to support Black-led financial institutions and anchor business institutions and transactions to strengthen the Black community in rural and urban communities, with the ultimate goal of helping closing the racial wealth gap. Moreover, since 1997, the company has contributed more than $ 25 million to minority organizations, including the NAACP, the Urban League, and historically Black fraternities and societies.
“By partnering with Coach Prime, we will shine a bright light on the rich heritage of HBCU football and the role these amazing colleges and universities play in the lives of so many promising students on and off the field,” said the brand chief and marketing officer Aflac. Shannon Watkins tha. “Coach Prime’s commitment to HBCUs is perfectly in line with Aflac’s desire to help close the health and wealth gaps for communities of color. We want to do our part to ensure that all communities have equal opportunities. to thrive and succeed. ”
New Media Partnerships and Integrated Campaign
Anchored in new collaborations with ESPN’s “College GameDay” built by The Home Depot and HBCU matches on ESPN networks and an existing partnership with the SEC, Aflac’s integrated campaign, “The Comeback”, will reach fans in television, social media and digital channels and through exciting and engaging live activations, on-site in a range of games, celebrating a return to fans and community. Aflac’s decision to highlight HBCUs is a natural extension of the company’s long-term commitment to fairness, diversity and inclusion, which are hallmarks of the company’s award-winning corporate responsibility and ESG programs.
Aflac’s integrated campaign includes a range of key points with consumers and benefit decision makers, including:
- Meeting and greeting a football fan overloaded with an authentic television and a backdoor presence at major HBCU games, SEC games and on-screen integrations with ESPN’s “First Take” and “The Paul Finebaum Show”.
- Influencing live college college football fans online with easy and humorous social media content.
- Challenge and expand the knowledge of college football fans through broadcast, social media and stadium integrations of small Aflac questions focused on upcoming college football matches.
“Football is one of America’s most prized pastimes — and brands have historically displayed a monolithic picture of college football experience. Aflac is proud to be doubling our long commitment to HBCUs and the color communities by closing the gap for them. in need HBCUs represent and produce some of the world’s best talent — famous coaches, dynamic athletes, award-winning musicians, and alumni leading the public and private sectors and at the highest levels of government. to welcome and celebrate fans across the football landscape back in the game on social media, through activations, on ESPN and through our paid media ads to give the message that Aflac cares about all people and that we always have you covered, “Watkins Me said
In the coming months, Aflac will continue to engage fans with sports experience and integration during major college football matches, including the MEAC / SWAC Cricket Kickoff Saturday, August 28th, and the Cricket Celebration Cup Saturday, December 18thMeet Aflac at Aflac.com.
About Aflac Incorporated
Aflac Incorporated (NYSE: AFL) is a Fortune 500 company that helps provide protection for more than 50 million people through its subsidiaries in Japan and the US, where it is a leading additional insurer, paying cash quickly when holders of policemen get sick or injured. For more than six decades, Aflac Incorporated affiliate insurance policies have given insurers the opportunity to focus on recovery, not financial stress. Aflac Life Insurance Japan is the leading provider of medical and cancer insurance in Japan, providing 1 in 4 families. For 15 years in a row, Aflac Incorporated has been recognized by Ethisphere as one of the most ethical companies in the world. In 2021, Fortune included Aflac Incorporated in the list of the world’s most admired companies for the 20th time, and Bloomberg added Aflac Incorporated to its Gender Equality Index, which tracks the financial performance of public companies committed to supporting gender equality through policy development, representation and transparency, for the second year in a row. To learn how to get help with expenses that health insurance does not cover, let us know at Aflac.com or Aflac.com/Espanolwith
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