The COVID-19 pandemic has led to dramatic changes in our daily lives.

With more people focused on improving their health and fitness, the use of vitamins and supplements has increased dramatically. In fact, the food supplement industry saw its highest growth in over 2 decades, with a growth of 12.1% in 2020.

This trajectory is expected to continue until 2021, with many people seeking to support their health through supplements. That said, you may be wondering what additional trends are at the top of the list.

Here are the top 7 trends in vitamins and supplements in 2021.

2020 was filled with stressful, life-changing events that led to an increase in mental health issues and stress in all age groups (1, 2, 3, 4)

As a result, many people are turning to supplements to support their mental health. In fact, a report by Coherent Market Insights predicts an 8.5% growth rate in the brain and mental health supplements market over the next 6 years.

Expect ingredients like magnesium, B complex vitamins, L-theanine, melatonin, valerian, chamomile and cannabidiol (CBD) to become more popular, as they are associated with better sleep and lower levels of stress and anxiety (5, 6, 7, 8, 9)

Moreover, plant-based adaptogens have grown in popularity, as they can support the body’s response to stress. In particular, ashwagandha and rhodiola are popular Ayurvedic herbs that can reduce anxiety, cortisol levels and mild depressive symptoms (10, 11, 12)

Although these ingredients may benefit your mental health, you should always consult a healthcare provider before taking new supplements – especially if you are already on medication to treat depression, anxiety or other mental illness.

Expect beauty and skin care supplements to increase significantly this year. Whether it is a spoonful of collagen in smoothie or a pinch of turmeric in a salad, treating skin problems from the inside out will be a growing priority.

In fact, according to Google Ads, collagen search searches grew 33% from March 2020 to December 2020, suggesting there is an increased interest in beauty as a subsection of the supplement industry.

The main ingredients for enhancing beauty include collagen peptides, vitamin C, omega-3, hyaluronic acid, ceramides and mixtures of green tea and vegetables rich in antioxidants.

In particular, a diet rich in collagen peptides, vitamin C and omega-3 is associated with better skin health and fewer signs of aging, such as wrinkles and fine lines (13, 14)

Despite their popularity, do not expect these supplements to compensate for poor skin care and lifestyle practices. Wearing sunscreen every day, quality sleep, regular exercise and eating a nutritious diet are key to healthy skin (15, 16, 17)

The COVID-19 pandemic taught us all to prioritize our health. As such, there has been a 50% increase in consumers seeking supplements that support immunity.

Expect to see supplements that contain ingredients like zinc, selenium, complex B vitamins and vitamins C and D, as well as alternative health remedies like elderberry, echinacea, astragalus, turmeric and ginger.

Moreover, some industry experts believe that medicinal extracts of mushrooms will become part of this trend. In particular, chaga, cordyceps, lion mane and reishi mushroom have been used in traditional medicine to strengthen the immune system (18, 19)

In particular, the medicinal mushroom industry is projected to be worth $ 261.8 million by 2026.

Importers It is important to note that despite their potential role in supporting immune health, no dietary supplement has been shown to prevent or cure diseases, such as COVID-19 (20, 21, 22, 23)

Vitamin D continues to guide the load as the main nutrient for overall health. It plays a key role in immunity, mental well-being, bone and skin health and protection against chronic diseases (24, 25, 26)

In particular, this vitamin became the top title in 2020, as various studies linked low levels of vitamin D with an increased risk of COVID-19 complications. However, further studies are required (27, 28, 29)

While your skin naturally produces vitamin D when exposed to the sun, concerns about ultraviolet (UV) rays and regional restrictions on sunlight have led many consumers to supplement with vitamin D.

In particular, the vitamin D market is expected to grow 7.2% by 2025.

Consumers are looking for more convenient, enjoyable experiences with supplements, which will include shifting from traditional pills. In particular, flavored rubber vitamins for people of all ages will continue to grow in popularity.

Moreover, consumers can expect companies to offer different opportunities to consume other additional products. For example, collagen peptides have begun to be offered as powders, flavored drinks, capsules and gum.

Since supplements are now considered part of a healthy lifestyle, companies will be expected to create products that fit seamlessly into your daily routine.

Health-conscious consumers are becoming increasingly aware of their health needs. At the same time, they are getting tired of fraudulent or false health claims, which has led to an increase in distrust of the supplement and pharmaceutical industries.

With 59% of people reporting that they will gladly pay more for a brand they trust, companies will be expected to be transparent and honest about their products, revealing not only their ingredients but also efficiency, safety and their absorption.

Companies can also be held accountable for ensuring that their health claims are backed by science, as the growing distrust of the industry has come from companies making claims that have little or no scientific support.

This ongoing expectation of trust and transparency is likely to lead consumers to turn to health professionals and online forums to weigh product quality and call for acceptable practices from the supplement industry.

With individuals becoming experts on the vitamins their bodies need, they are making sure their family members are meeting their nutritional needs – including their pets.

Among the fastest growing categories for the pet industry are pet supplements and food products to relieve anxiety, help with skin issues, and improve gut health.

In fact, Future Market Insights predicts that the pet diet supplement market will reach an estimate of $ 3.78 billion by the end of 2021.

In 2021, you should expect to see some changes in the vitamin and supplement industry.

After the life-changing pandemic, we will see more supplement companies focusing on nutrition for mind and body as well as being more transparent about the ingredients they use.

While these trends are exciting, it is important to talk to your healthcare provider before trying new supplements.

As a nutritionist, I look forward to seeing positive changes in the supplement industry towards a more rounded, evidence-based approach.